"Smoke Better"

Virginia Tobacco in bales, at the start of the processing – Yesmoke, Settimo Torinese

"Smoke Better"

Is a better cigarette possible? If so, why haven’t the major manufacturers thought about it yet? The reason is that Big Tobacco, that has no competitors today, has dedicated all its efforts to trim cent after cent from its production costs, using chemistry to correct the taste of its tobaccos.

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Yesmoke: Birth of a Brand

Murals of Yesmoke cigarette factory in Settimo Torinese, Italy

Yesmoke: Birth of a Brand

Originally, Yesmoke was an online store selling cigarettes; it wanted to open a new, free and legitimate distribution channel. The war with Philip Morris brought the fledgling firm to the attention of newspapers all over the world, contributing to an increase of sales to over 6 million cartons per year.

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"Seven Bastards"

April 14, 1994 – The “7 CEOs” of Big Tobacco testified that “Nicotine is not addictive”

"Seven Bastards"

Today we are often brought to ask ourselves: is it possible that there exists an “elite”, made up of a primitive, cunning minority, greedy for power, who are able to subjugate a naïve world to take advantage of its wealth? If the answer is yes, whoever accepts the situation passively damaging the entire community.

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"Crack nicotine"

“Ammonia key to Marlboro's success” – The Associated Press

"Crack nicotine"

The modern cigarette is to nicotine as crack is to cocaine. Crack’s capacity to bring on cocaine addiction is due to the fact that vaporized cocaine reaches the brain more quickly. “Crack nicotine” in cigarettes, in the same way, reaches the brain more quickly, leading to a stronger dependence on nicotine.

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  • Our Cigarette Factory

    Yesmoke was originally an online shop that sold the most popular premium brands.

    In 2005, with the revenue of the sales of Marlboros to its American clients, Yesmoke moved to Italy.

    Here they have built a model factory, identical to those of the multinationals, they have employed top tobacco blenders and they have created “Yesmoke” cigarettes.

    Visit the factory »

  • Philip Morris Vs Yesmoke

    Big Tobacco power intimidates without making threats, isolates his enemy without committing any criminal act.

    Big Tobacco tries to conquer using clichés and people’s fears, creating paradoxical situations with surprising results.

    On September 15th 2001, Philip Morris started its long “war” against Yesmoke…

    Read conflicts »



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