he Italian government has granted special recognition to the producers of cigarettes that are 100% Italian, and the Institute for the Protection of Italian Manufacturers – Institute per la Tutela dei Produttori Italiani (ITPI) has developed an accompanying "100% Made in Italy” certification procedure . This acknowledgement allows Italian manufacturers to distinguish their products from those of dubious origin, and it provides consumers with certainty about the origin and quality of the goods.
This initiative should help to clarify the current market situation, because today there are manufacturers who claim or suggest that their products are Italian, but they do not have the prerequisites to obtain the Certificate: see, for example, the «carattere italiano» written on the packs of Diana cigarettes, and MS cigarette packs highlighting the colors of the Italian flag on the sports shield – the "Scudetto Tricolore". Read more »
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The hearing was held on the 21st of March; the sentence was published on the 5th of April: the II Section of the TAR, the Regional Administrative Court of Lazio has upheld the appeal of Yesmoke. The Italian cigarette market has been definitively liberalized with the cancellation of D.L. 94, the so-called «Tassa Minima». This “Minimum Tax” had been contrived to get around the ruling of the European Court of Justice, which on June 24th 2010 had abolished the “Prezzo Minimo”, “Minimum Price” of cigarettes. 




Thanks to the “Mille Proroghe” (thousand extensions) decree, Italy’s new Monti Government will earn an additional 15 million euro from tobacco; however, Italian smokers will have to pay out almost 20 million. This is because four and a half are the additional “pizzo” – swindle money – that will go to Philip Morris, British American Tobacco and Japan Tobacco. In fact, the decree plans for an increase of the tax revenue from cigarettes, but not an increase in the tax pressure, which would call for raising the excise aliquot, and this would not be appreciated by Big Tobacco.