Philip Morris “Plus 173”.
Philip Morris has declared to the Canadian government that “Prohibiting the use of the terms “Light” and “Mild” on tobacco packaging was impermissible under numerous trade rules”. Also in the judgment entered on March 11, 2005 , the action of Yesmoke would have been impermissible under numerous trade rules.
Yesmoke, today owes Philip Morris $173,734,291.62. The Number One online shop worldwide, with its 6 million shipments a year, allegedly made illicit earnings, from January 2000 to November 2004, selling to customers in the United States Marlboros manufactured for the European market and Marlboros made in the Philippines meant for the Far East. Read more »
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Yesmoke, today, is putting on sale on the parallel market all of its warehouse, consisting mainly of cigarettes produced by Philip Morris, BAT, B&W and R.J. Reynolds. There are fifty 40 ft. containers, two and a half million cartons, all purchased on the same market between November 2004 and February 2005.
Big Tobacco, now that it is officially collaborating with the police of the European Union in the fight against smuggling, is using microscopic transmitters to follow the path of its cartons of cigarettes. The devices are so small that they can be put in a single pack without even being noticed by the smoker who buys it. A real “specialist in transmitters”.
Philip Morris, according to the agreement of July 9th 2004, signed with the European Community, besides interrupting its smuggling activities also has to stop supplying the parallel market; this market is legal, but it can easily be transformed into an additional source of supply for smugglers. Logically, the Colossus must collect everything it has put onto this market, giving up part of its business. In short: it has to give back some money.