Marlboro's retail market share is more than 22 billion dollars per year.
European countries squabbled last week over how to split the 1.25 billion dollars that Philip Morris, the maker of Marlboro cigarettes, offered them to settle a dispute over smuggling.
Philip Morris agreed, on July 9th 2004, to pay this amount in order to have a smuggling case against the US company dropped. Today Marlboro cigarettes, after penetrating the market with years of smuggling, are extremely popular in Italy. The same thing has happened in Spain with Winston cigarettes. Big Tobacco makers have a bright future ahead of them. Read more »
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“… it seems that fragments of acetate and cellulose are released during the drawing. These deposit in the lungs and in the long term, in combination with the condensate, cause alterations of the lung cells. The active carbon filters, too, release carbon particles.” This is written on the Yesmoke.ch site.
It is forbidden to print on cigarette packets "slogans that might give the impression that a certain tobacco product could be less harmful than others". So, the Yesmokes that displayed the catchphrase "Smoke Better", were outlawed. It was a directive of the Canton Laboratory of Bellinzona that ordered the withdrawal from the market of all the packets, which the company itself immediately destroyed.
Philip Morris has declared to the Canadian government that "Prohibiting the use of the terms "Light" and "Mild" on tobacco packaging was impermissible under numerous trade rules". Also in the judgment entered on March 11, 2005 , the action of Yesmoke would have been impermissible under numerous trade rules.
Yesmoke, today, is putting on sale on the parallel market all of its warehouse, consisting mainly of cigarettes produced by Philip Morris, BAT, B&W and R.J. Reynolds. There are fifty 40 ft. containers, two and a half million cartons, all purchased on the same market between November 2004 and February 2005.
Big Tobacco, now that it is officially collaborating with the police of the European Union in the fight against smuggling, is using microscopic transmitters to follow the path of its cartons of cigarettes. The devices are so small that they can be put in a single pack without even being noticed by the smoker who buys it. A real “specialist in transmitters”.
Philip Morris, according to the agreement of July 9th 2004, signed with the European Community, besides interrupting its smuggling activities also has to stop supplying the parallel market; this market is legal, but it can easily be transformed into an additional source of supply for smugglers. Logically, the Colossus must collect everything it has put onto this market, giving up part of its business. In short: it has to give back some money.
