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Español Philip Morris is trying to introduce its "Minimum Price" policy in all the European Community countries.
The “Stop Smoking” campaigns are working; smokers of all ages are quitting. And here comes… the competition!
Big Tobacco can't afford any loss of its market share, because it has very high fixed costs and an enormous structure. It has to fund expensive advertising campaigns directed especially to young people, and eliminate, often with unethical methods, its competition, in order to avoid a progressive and inexorable defeat. Read more »
