Philip Morris is trying to introduce its "Minimum Price" policy in all the European Community countries.
The “Stop Smoking” campaigns are working; smokers of all ages are quitting. And here comes... the competition!
Big Tobacco can’t afford any loss of its market share, because it has very high fixed costs and an enormous structure. It has to fund expensive advertising campaigns directed especially to young people, and eliminate, often with unethical methods, its competition, in order to avoid a progressive and inexorable defeat.
That’s why Philip Morris is trying to neutralise the more economical cigarettes using every possible means, by imposing its concept of price increases. This idea is called the "Minimum Price", and it affirms that only economical cigarettes should be subjected to price increases, so that they will no longer be "economical". Brilliant!
Philip Morris vuole l'introduzione del "Prezzo Minimo" in tutti i paesi della Comunità Europea.
The “Stop Smoking” campaigns are working; smokers of all ages are quitting. And here comes... the competition!
Big Tobacco non può reggere una perdita di quote di mercato perché ha costi fissi elevatissimi e una struttura enorme. Egli è costretto a campagne pubblicitarie occulte rivolte ai giovani e a eliminare la concorrenza con metodi scorretti, pena la sua progressiva e inesorabile disfatta.
Per questo Philip Morris sta tentando di neutralizzare le sigarette cosiddette economiche, imponendo il suo concetto di aumento dei prezzi. Si tratta del cosiddetto "Prezzo Minimo", secondo il quale ad aumentare devono essere i prezzi delle sole economiche... cosi' non saranno piu' "economiche". Geniale!
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