Yesmoke Tobacco S.p.A.

The new Italian cigarette factory will be ready to go next february.

Cigarette manufacturing is almost by tradition rigorously Top Secret.

But not for Yesmoke: here anyone can visit and see a factory at work, from the treatment of the tobacco to the shipping of the packages.

Yesmoke's manufacturing plant is equipped with the same machines that the giant multinational producers use.

To the surprise of many operators in the sector, Yesmoke managed to get all of them, from the first to the last.

Yesmoke of Turin, besides becoming an Italian company famous around the world (this we expect and hope), will be the pride of the manufacturers, mostly Italian, of machinery for the treatment and processing of tobacco and the production of cigarettes. Read more »

Here is the project Yesmoke is planning to implement to neutralise Big Tobacco, first in Italy and then around the world.

Italy, “The ideal country”

Yesmoke has left Switzerland and moved to Turin, and on the 31st of May, just a few days ago, became Italian. A new high-tech production plant with a capacity of 10 billion cigarettes a year has been under construction for the past eight months and it will be ready to start up next April2007.

“How in the world can you hope to produce cigarettes in a country like this?” the sceptics immediately asked. Italy, in fact, is the "free hunting preserve" of Philip Morris; it's the country where just recently the so-called "Minimum Price" was set for cigarettes. This Minimum Price effectively wiped out the last residual competition of the cigarette-manufacturing cartel, so-called “Big Tobacco”. Read more »