Visco "Coglione"?

Valentino Rossi yes, Philip Morris no.

Vincenzo Visco, Finance Minister of the center-left government of Romano Prodi

Vincenzo Visco, Finance Minister of the center-left government of Romano Prodi

"Coglione": is a very vulgar term, today commonly used in Italy, recently also in the political field.

"I am a fan of his, but the Law is the same for everyone”, said Vincenzo Visco, current Finance Minister of the Italian Government; he was referring to the report on the tax evasion of Valentino Rossi. The motorcycle champion allegedly hid 60 million euro of taxable income from the Internal Revenue Agency.

However, when the Managing Director of the State Monopoly, Ernesto Del Gizzo sent a report on the tax evasion of Philip Morris (60,591 billion old lire equal to about 30 billion euro) for the period from 1975 to 1995, Minister Visco's reaction was:

“Your claims are seriously incautious”. Why didn't Visco say: "I smoke Marlboros, but the Law is the same for everyone"? Read more »

"Cosa Nostra" – Switzerland acts

Yesmokes on-line sales will be slightly delayed.

The GodfatherEverything was ready to go at Yesmoke, to start cigarette sales on-line scheduled for October 30th. The new entirely robotized Logistics was waiting to put out cartons of 100 Yesmoke cigarettes, each containing 10 packs of 10 cigarettes, that will be sold at $ 5.95, with free delivery.

Yesmoke's "Shop", that talks of consumer rights, of correct taxation of mail order products, was ready to go online the same day, and a merchant* contract for credit card payments had been signed many months before with the Swiss company Aduno SA**, leader in the sector.

But suddenly, here comes the surprise. Aduno pulls back from its agreement. Read more »

Ace of clubs

October 5th 2007: Yesmoke launches its first attack against Big Tobacco.

Ace of clubsAfter receiving its license, Yesmoke has presented to the European Commission a denunciation against the so-called Minimum Price* in effect in Italy, which forbids the retail sale of cigarettes at less than 3.40 euro for 20 cigarettes.

The complaint is the first step towards an exciting target that will be easier to reach than one might think.

It is the first blow to the cigarette manufacturing cartel, creating for them in Italy financial damage that can amount to more than 1 billion euro, funds that will be directed to the State treasury (800 million will come from Philip Morris alone).

And who are the parasites that will stand up for their sponsor? Read more »

The factory at work

On September 18th 2007, production started up of Yesmoke cigarettes.

Yesmoke cigarette packsThe war against parasites of all species and of all political colours has begun. The new, very awkward company is looking for a head-on confrontation in an open field. Lawyers, judges and information sources will be on the front lines.

Skeptics were sure that somebody would sink this intruder in their markets.

However, the impression is that the plan of financial damage of the tobacco mafia “for the benefit of the State Treasury”, is the plot of a perfect story, too interesting for spectators to miss. Read more »

Ireland – The health of Big Tobacco

An anti-smoking organization defends the "minimum price" of cigarettes.

Professor Luke Clancy

Professor Luke Clancy

ASH - "Action on Smoking and Health" has entered the anti-smoking field with a new chairman, Professor emeritus Luke Clancy: "Consultant Respiratory Physician at St. James's Hospital and Medical Director of Peamount Hospital, Dublin."

The European Union has just undertaken legal action against Ireland (as well as Italy and Austria) for its cigarette minimum price policy, because it "distorts market competition and benefits only the manufacturers by safeguarding their profit margins".

The EU maintains that taxation on all cigarettes is the best way to set their prices… comparable to the discovery of hot water! Read more »

Minimum price – The EU in tune with Yesmoke

The decision comes on the eve of the license issue to Yesmoke.

Yacht Ferretti 881

Yacht Ferretti 881, “The new flagship of the sea” - Loa 28 m, No. of people on board 24, Construction material GPR - Price: Euros 5,920,000.00

The European Commission has officially announced that it is ready to undertake legal action against Italy (as well as Austria and Ireland), for the decision to fix a minimum price for cigarettes as a measure to dissuade smokers, instead of using the instrument of taxation.

"Taxation has the same effect on prices as a mandatory minimum price, and it doesn't damage the competition on a price basis”, points out the communication.

Contrary to the "Minimum Price", a tax increase, obviously involving all brands, would increase the Statès income, and it would lower the profits of the multinational tobacco producers, as they would have to lower their prices to remain competitive. Read more »

Test – Discover what kind of "coglione" you are

The virus has infected entire countries…

Smoking sheepsCoglione is a very vulgar term, today commonly used in Italy, recently also in the political field. The expression is not easy to translate into English. Coglione generally indicates a rather stupid, easily deceived person, idiot, fool, moron…

Big Tobacco is able to impose itself on a naive world without using any violence. It power intimidates without making threats, it isolates its enemies without committing any criminal act. Big Tobacco tries to conquer using clichés and peoplès fears, creating paradoxical situations with surprising results. Read more »

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