Minimum price – The EU in tune with Yesmoke

The decision comes on the eve of the license issue to Yesmoke.

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The European Commission has officially announced that it is ready to undertake legal action against Italy (as well as Austria and Ireland), for the decision to fix a minimum price for cigarettes as a measure to dissuade smokers, instead of using the instrument of taxation.

"Taxation has the same effect on prices as a mandatory minimum price, and it doesn't damage the competition on a price basis”, points out the communication.

Contrary to the "Minimum Price", a tax increase, obviously involving all brands, would increase the Statès income, and it would lower the profits of the multinational tobacco producers, as they would have to lower their prices to remain competitive. Read more »



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