First Sponsors, then Children! – The MOIGE and the Phony Campaigns

For the Italian Parents’ Movement - Movimento Italiano Genitori (MOIGE), children’s health is an entirely relative problem.

MOIGE - Educare i bambini a mangiareThis association, which arrogates the right to represent Italian parents and enters homes and schools, conducts questionable campaigns on the prevention of smoking among minors, thanks to the money of Philip Morris and of the Italian Tobacconists Federation - Federazione Italiana Tabaccai - FIT.

An association like the MOIGE, “for parents dedicated to the safeguarding and the growth of their most precious fruits”, is ideal for Big Tobacco.

Such campaigns of sponsored pseudo-prevention have been condemned by the international scientific community, not so much because they are accompanied by the brand names and in any case do advertising, but because, besides being banal, rhetorical and ineffective, they subtly  promote a “friendly marketing”, that is, an attractive image of the tobacco manufacturer sponsors. Read more »

Value Added Tax Chaos – The Agenzia delle Entrate must intervene

The privileges that the Italian Monopoly enjoyed could be passed on to British American Tobacco when it acquired it;  However, this had to be planned and regulated by rules, not by underhand agreements that damage Yesmoke.

Agenzia delle EntrateCircular 16D, of April 28th 2006, of the Customs Agency (Agenzia delle Dogane), though it is not a law, is an important opinion that should be followed.  As a circular, it clarifies existing legislation and therefore regulates the VAT deposits instituted both before the publication of the circular as well as those instituted after its issue. Read more »

Foundations – The Sponsor First of All

Philip Morris, with British American Tobacco, finances «Italianieuropei» of Massimo D'Alema, while on BAT’s pay sheets, there are also «Formiche», of Follini, and «Magna Carta» of Berlusconi’s senator Quagliarello.

Maglietta di D'Alema con lo sponsor Philip MorrisThe tobacco multinationals have taken the place of the old political currents, and financing a galaxy of foundations and associations, they are conditioning the agenda of Italian politics.

Tracking down an identikit of the sponsors and knowing how much money they hand out to our politicians is not easy. Foundations, in fact, have no obligation to make their bookkeeping and sources of funding public. Read more »

Value Added Tax – British American Tobacco vs. Yesmoke

On Wednesday, October 14th, Yesmoke received notification of the hearing, scheduled for the morning of Friday the 16th in Rome.

Guardia di Finanza The public clarification requested from British America Tobacco in answer to its letter “reserved and confidential”, had arrived, but in the form of a recourse, with the request for the preventive removal of the news article published on October 1st: “BAT, 500 Million of Evaded VAT Discovered by Yesmoke”.

According to BAT, this text is “totally misleading as it attributes absolutely unfounded facts to British American Tobacco Italia".

But what was the sense of a petition to the court? The sentence was already there: it was the opinion of the Revenue Agency - Agenzia delle Entrate, interpellated by Yesmoke. Read more »

Mediaset and Marlboro Advertising. All Paid for, or Free?

Mediaset’s three viewer-record programs are openly in business with Philip Morris.  But does Silvio know what his son, Pier Silvio is doing in the company?

Pier Silvio Berlusconi

Pier Silvio Berlusconi, in charge of the palimpsest and programming coordination of the Mediaset networks

Those programs, which block out the logo on shirts during interviews to not provide free advertising, for Philip Morris reserve treatment of incomparable value, all clearly illegal. Read more »

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