Casing refers to the sauce composed of a variety of ingredients applied to tobacco before being cut into thin strands called cut rag.
In general, the benefits of the casing in modern cigarettes are:
- Mask or ameliorate any off-taste associated with tobacco smoke
- Correct any negative flavor notes associated with tobacco smoke
- Provide unique taste and characteristcs, wich make up the "signature" that is preferred by the target customers.
The main ingredients in the Yesmoke casing solution consist of sugar, cocoa, licorice, fruit concentrates and humectants (glycerin) dissolved in the proper amount of water.
Today additives enable cigarette producers to use cheaper tobaccos in their cigarettes. But the casing does not play a determining role in Yesmokes.
|Sugars||30||Sugars, reducing sugars such as glucose and fructose as well as corn syrup and honey, contribute to improving the overall smoke flavor|
|Licorice||10||Contributes to the basic taste|
|Cocoa||10||Contributes to the basic taste|
|Fruit extract||10||Contributes to the basic taste|
|Humectants (Glycerine)||10||Humectants improve the tobacco processing abilityand increase its moisture-holding capacity, thus extending the product’s shelf lif|
“PM people often state in public that additives are important to them with regard to controlling smoke chemistry and taste. Indeed, their leaf people have been known to say that the additives are one reason that they can buy some cheaper tobaccos. Casings are an obvious choice of a vehicle for use of such additives”. - BAT, February 1985, The Unique Differences Of Philip Morris Cigarette Brands
“Yesmoke” is a modern cigarette, with excellent smoking qualities because it is produced with the latest technology. But at the same time, “Yesmoke” is a traditional cigarette, because it concentrates on the basic quality of the ingredients, using only tobaccos in the high price bracket.