The battles of Yesmoke sound like the “bleeding to death” of a company. However, thanks to these events, interesting and constructive topics, tied not only to the tobacco market, have unexpectedly come to the attention of everyone.
Regardless of past and future vicissitudes, today we have to admit that the innovative Online Store has given life, thanks to its battles, to a new “brand” in every sense. It is a product with the features needed to bring the innovations that the market is demanding, innovations that Big Tobacco will inevitably have to come to terms with, and in the near future.
Philip Morris in 2001 initiated a suit that was to go on for almost three years and would bring Yesmoke into newspapers and television reports all over the world, increasing Yesmoke's online cigarette sales to … Read more »
Yesmoke, the site of “Smugglers”, has set an unquestionable record: its cigarettes do not arrive at night on dark beaches and they are not sold by pushers; they arrive by regular airline flights, they have … Read more »
The Italian State, which, with its organs and institutions supports the tobacco multinationals, is the greatest obstacle to the development of an Italian company in the tobacco sector. The State today has no problems to … Read more »
It is forbidden to print on cigarette packets “slogans that might give the impression that a certain tobacco product could be less harmful than others”. So the Yesmokes, that displayed the catchphrase “Smoke Better”, were … Read more »