EnglishPhilip Morris vs Online sale
Philip Morris manufactures cigarettes with striking differences in ingredients and additives “to better satisfy the smokers' tastes, that differ from one country to the next”, it says.
Fake bomb from Philip Morris, sent to the logistics department at the Yesmoke online shop
But these chemical agents are present in cigarettes in variable quantities depending on what is allowed by the regulations of the different countries; this is what characterises, basically, cigarettes with different standards of quality and price.
In short, what is forbidden and cannot be done in one country because it damages the health, can be done in other countries, where it is not forbidden.
If a smoker, who has smoked Marlboros for years with quality standards that do not coincide with those of his country, becomes ill (perhaps due to auto exhaust gases) and sues Philip Morris, the colossus could find itself obliged to pay.
In fact, anyone in his business who wants to manufacture cigarettes with variable quality standards could be obliged to guarantee their correct distribution, and this Philip Morris is not able to do. On line sales, therefore, represent a dangerous drifting mine for Philip Morris's finances.
Philip Morris's low profile operating methods lies in its failure to see in Internet an opportunity to improvement its business, where it could work with all its power.
The cigarette must essentially tell the truth without ambiguity. On the contrary, Philip Morris believes it can use its customers as puppets, defining on the basis of top secret criteria, the greater or lesser dose of chemicals to serve to its smoker customers, adapted to each individual country.
