Yesmoke wants to give smokers the tools to make free and aware choices so that they can decide for themselves if and how much to smoke. Big Tobacco prefers slick, ambiguous advertising images, often presented deceptively to circumvent advertising prohibitions.
Clever anti-smoking campaigns and creative advertising designed to get people to quit smoking and to fight against the Tobacco Industry. They are also subject to general criticism regarding the effectiveness of anti-smoking ads. Anyway Yesmoke wants to sensitize today’s smokers, telling them that if they decide to smoke, at least they should avoid the products of the tobacco multinationals. These corporations are one of the great maladies of our age.